The CII National FMCG Summit is India’s biggest conference on consumer-packaged goods (CPG). Driven by the immense support received from industry and stakeholders, the Summit has established itself as the apex forum for policy advocacy and perspective sharing for the sector and is normally attended by CEOs and CXOs of all the major CPG companies and many thought leaders in the consumer goods space every year.
The Confederation of Indian industry (CII) is organizing the 13th edition of the CII National FMCG Summit on 6 December 2022 at The Lalit, Mumbai. The theme of the Summit this year is “Winning in Uncertain Times”.
Driven by the immense support received from industry and stakeholders, the Summit has established itself as the apex forum for policy advocacy and perspective sharing for the FMCG Sector. The initiative envisions the creation of an enabling environment for the growth and development of the sector, while simultaneously facilitating the creation of a sustainable and environmentally sensitive FMCG ecosystem.
The world is passing through extraordinary times where businesses are confronted with unforeseen geopolitical developments coupled with the challenges of thriving in a post pandemic reality. With volatility and uncertainty having become a new way of life for Indian FMCG players, it is becoming increasingly clear that the rules of winning are going to be very different and not merely an extension of the past. As companies increasingly focus on optimising efficiency and productivity, the new normal requires businesses to pivot and adapt to new realities of the evolving business landscape by building resilience and agility.
Over the course of the Summit, we will hear eminent leaders of Indian and global organizations share their perspectives through unique case studies as well as stimulating panel discussions and keynote addresses. The Summit will highlight the critical growth enablers that will ensure business continuity and drive momentum across the industry in the future.
Chairman, CII National Committee on FMCG and Managing Director, Pidilite Industries
Chairman, CII National Committee on FMCG and Managing Director, Pidilite Industries
Bharat Puri is currently the Managing Director of Pidilite Industries Ltd, having joined the Board of Pidilite Industries Ltd as an Independent Director in 2008 and being appointed Managing Director in April 2015.Pidilite is India’s leading manufacturer of consumer adhesives, sealants, construction chemicals, art and craft products as well as polymer emulsions.Over the past few years, Pidilite has emerged as one of India’s most respected consumer companies.
Bharat was at school at the Lawrence School Sanawar, graduated in Commerce from Punjab University and completed his Post Graduate Diploma in Management (MBA) from the Indian Institute of Management, Ahmedabad.
Starting his career with Asian Paints in 1982, he rose to eventually heading Sales and Marketing for the company. He moved to Cadbury India as Director of Sales and Marketing in 1998, and was appointed its Managing Director in 2002. In 2006, he was posted to Singapore in a Regional role. He then held senior leadership positions in Sales, Marketing and General Management, at the regional, and global level, culminating in his becoming Global President, Chocolates, Gum and Candy, for Mondelez International. Bharat has been a successful global business leader who has built, energised and led diverse teams across numerous geographies in both developed and developing markets.
As a person, Bharat can be described as open, curious, fair with a strong bias for action and a strong belief in the power of teams.
Co-Chairman, CII National Committee on FMCG & Managing Director, Mondelez India
Co-Chairman, CII National Committee on FMCG & Managing Director, Mondelez India
Deepak Iyer is the President of Mondelez India Foods Pvt. Ltd and is responsible for leading the business in India. Deepak is also part of the Asia Pacific, Middle East and Africa (AMEA) Leadership Team.
With around thirty years of management experience spanning Sales, Marketing, Franchise Management and General Management, he has extensive experience in the FMCG space.
Prior to Mondelez, he was the CEO and Managing Director of Bharti AXA General Insurance Co Ltd.
He has also served as CEO and Managing Director, Indian Subcontinent at Wrigley India Pvt. Ltd,
Deepak was earlier with PepsiCo Inc. for several years working in different roles in South Asia and Africa. He has also worked in Marico Industries, Coats Viyella and Tata Telecom Ltd.
He holds a Master of Management Studies (MBA) from SP Jain Institute of Management & Research, Mumbai and a Bachelor of Engineering from Sardar Patel University, Gujarat.
Managing Director and Senior Partner Asia-Pacific Leader, Consumer and Retail Practice Boston Consulting Group, Mumbai
Managing Director and Senior Partner Asia-Pacific Leader, Consumer and Retail Practice Boston Consulting Group, Mumbai
Abheek Singhi has led Boston Consulting Group’s Consumer and Retail practice in Asia‐Pacific and has been a member of the Global Practice Leadership Team. He was nominated as a BCG Fellow in 2016. Abheek has nearly 25 years of experience with clients across the globe
Abheek has partnered closely with clients across various sectors in delivering transformative impact – both with large corporations as well as mid‐sized organizations. He has deep experience in strategy development and execution. In recent years, he has worked closely with organizations to deploy the impact of digital technologies and analytics for their business.
Abheek has been a member of the National FMCG (fast‐moving consumer goods) Committee and the National Retail Committee of the Confederation of Indian Industry in the past. In that role, he has worked to monitor the industry trends and shape industry‐wide responses. He was also selected by the Aspen Ananta Institute as part of the India Leadership Initiative program and is a member of the Aspen Global Leadership Network. He has been named as Top 100 Retail minds in Asia Pacific Retail as well as Top 100 in Indian Fashion and Luxury
Abheek is a coauthor of the bestselling BCG book The $10 Trillion Prize (published by Harvard Business Review Press). He has also written several seminal reports on the Indian consumer and retail sectors, and he is a frequent contributor to national and international publications and is a speaker at leading business conferences and seminars. He has contributed to and quoted in leading publications such as the Wall Street Journal, the Financial Times, The Economist, Economic Times, Mint, Times of India, Hindustan Times.
Managing Director - India & South Asia, Kellogg
Managing Director - India & South Asia, Kellogg
Prashant is the Managing Director, India & South Asia, Kellogg India Private Limited. He is also the member of the leadership team of Kellogg AMEA (Asia, Middle East, Africa) region.
Prashant comes with an enriched experience of more than 25 years in the FMCG sector, particularly focused on food and as described in his own words "Food is a passion for me because of how close we get to the lives of consumers".
He joins Kellogg from Mondelez International, where he led the Indonesia business as President and Managing Director, prior to which he led the chocolates business for Mondelez in India. Prashant's rich experience in the Foods, Snacks, Beverages and Personal Care categories spreads across diverse markets in Asia, ANZ and Africa, where he has led the foods category for South Asia in Unilever and earlier stints include several senior roles in sales and marketing at Unilever in the South Asia region, Turkey, Africa, Middle East, South East Asia, and China.
Prashant is the chairman of AMCHAM's Agriculture & Food Processing Committee 2022-23. He is also a member of some key FICCI's & CIIs committees.
He holds a Master's degree in Business Management in Marketing and Strategy from Indian Institute of Management, Calcutta and a Bachelor's degree in Engineering (Production) from Bombay University.
Prashant is married to Kamolika, he has two children, Priyanka & Prateek. He is inclined towards historic sites with heritage and enjoys his weekend trips with his pet dog Aslan!
General Manager, BU – India Sub-continent
Haleon (erstwhile GlaxoSmithKline Consumer Healthcare)
General Manager, BU – India Sub-continent
Haleon (erstwhile GlaxoSmithKline Consumer Healthcare)
Navneet is the General Manager, BU – India Sub-Continent, Haleon.
He has multisectoral experience including FMCG, Telecom and Retail where he has
consistently displayed a strong track record of managing successful businesses in highly
volatile and diverse markets. He has created winning strategies to accelerate top line
growth and increased profitability through engaged talent in high performance
organizations.
During his career spanning over three decades across India, the Middle East, Turkey, and
Africa, he has worked across Sales and General Management roles in leading FMCG
companies including Cadbury, Gillette and Kellogg's. He has also worked in leadership
positions with Reliance Retail and Reliance Infocom.
He took over his current assignment on completion of his last stint as Vice President &
General Manager, Middle East & Africa, GSK Consumer Healthcare.
He took over as the ISC GM of erstwhile GlaxoSmithKline Consumer Healthcare on
completion of his last stint as Vice President & General Manager, Middle East & Africa,
GSK Consumer Healthcare. Post the demerger from GSK, he continues to be the ISC GM
for Haleon India – an independent company, 100% focused on consumer health with the
purpose to deliver better everyday health with humanity.
Currently, for ISC, he is at the helm of leading world-class portfolio of brands including
Sensodyne, Eno, Centrum, Iodex, Otrivin, Crocin, and Octocalcium and will continue to
develop category leading brands that address real consumer health needs, while focusing
on future innovation across its entire portfolio
Navneet is an alumnus of Jamna Lal Bajaj Institute of Management Studies (JBIMS).
Divisional CEO Personal Care Products, ITC Ltd
Divisional CEO Personal Care Products, ITC Ltd
Sameer is the Divisional Chief Executive of the Personal Care Products Division at ITC.
With 25 years of experience across FMCG and Paint industries across key categories such as haircare, skincare, personal wash, fragrances, disinfectants, foods, paints and home care, he spent time with Berger Paints and Marico before joining ITC in 2015.
Under his leadership, ITC has won numerous coveted awards:
CEO, IPG Megabrands India
CEO, IPG Megabrands India
Shashi Sinha, an Indian Executive who is the current CEO – India, Mediabrands,
manages the second largest Media Agency Group that includes Lodestar UM,
Initiative Media, Interactive Avenues, Mediabrands, Reprise, Rapport, Cadreon,
Orion, & Magna Global in India. The group manages approximately 20% of the overall
media spend in the country and is widely recognized for it's strategic approach to
media solutions across a wide portfolio of over 100 blue chip clients such as –
Samsung, Amazon, Amul, Coca-Cola, Johnson & Johnson.
Shashi is also actively involved in various industry bodies such as the Advertising
Standards Council of India (ASCI), the Advertising Agencies Association of India
(AAAI), Past Chairman of Audit Bureau of Circulation (ABC), Past President of The
Ad Club and Current Chairman of Broadcast Audience Research Council (BARC)
and of Media Research Users Council India (MRUCI). He is also an honorable
member of the prestigious Facebook India Client Council.
Shashi is an alumni of IIT Kanpur & IIM Bangalore where he was recently conferred
the "Most Distinguished Alumni Award".
An industry veteran with over 30 years of experience, where he has built a highly
awarded team of professionals and organizations that today form the country's leading
media network.
Director & Head – Ads Business, Meta
Director & Head – Ads Business, Meta
Arun Srinivas graduated from the University of Madras and completed his masters from the
Indian Institute of Management Kolkata in 1996. He joined Meta in 2019 and is now the
Director & Head for the Ads Business for Meta India. He leads the business and relationships
for all industries and all business sizes - large, medium and small, as well as the entire media
and creative agency ecosystem.
He has over 25 years of experience, of which 21 years were in the Consumer Products
Industry. He spent 5 years with Reebok India and 16 years subsequently with Unilever. In
Unilever, he rose to lead several businesses such as Beverages, Skin Care & Makeup and
Foods for India, and has been part of the India, South Asia and Global leadership teams.
Arun spent 2.5 years in the PE Industry with Westbridge Capital, where he led the consumer
vertical across fresh and existing investments. Arun was part of several deals and evaluated
hundreds of companies raising capital across sectors.
Arun spent over a year at Ola, where he was the COO and the Global CMO. He managed the
mobility business and P&L for India and led the Marketing, Categories and Revenue
functions globally. Arun anchored the Ola London launch to success.
Personal interests:
Arun is an avid runner and also a keyboard player.
Managing Director & Partner, Boston Consulting Group (BCG)
Managing Director & Partner, Boston Consulting Group (BCG)
Shaveen Garg core member of BCG's Technology and Marketing Practices.
New technologies and business model evolution expert
Summary of relevant experience
MD & CEO, ONDC
MD & CEO, ONDC
Mr Koshy is the MD & Chief Executive Officer (CEO) of Open Network for Digital Commerce (ONDC), a first-of-its-kind initiative globally to democratize e-commerce in India.
Koshy is erudite with rich professional experience and expertise. An IIM Bangalore alumnus, he was part of the founding team of National Security Depository Limited (NSDL) and served as an Executive Director. He has also marked a remarkable stint in Ernst & Young leading key digital transformation initiatives.
Mr Koshy has been a pioneer in Digital ID and social protection initiatives and has played a leadership role in many implementations and consulting projects globally including the UID project of India, the largest ID program in the world, along with many other Digital ID initiatives globally.
Mr Koshy played a key role in the many digital transformation projects in India, including the transformation of Pension Systems in India, the development of the Tax Information Network and the formulation of IT strategy and IT architecture for the implementation of Goods & Service Tax in India. Mr Koshy has also assisted the World Bank with pension transformation projects and has been to China as a member of a pension reform mission.
Mr Koshy has also served as a member of SEBI committees pertaining to the adoption of dematerialized settlement of securities and mutual funds as well as committees constituted by the RBI with reference to the Online Tax Accounting System for Direct and Indirect Tax. He has also been a member of the Sub Group on Technology of the Tax Administration Reform Commission of the Government of India constituted to recommend measures for reforms required in Tax Administration to enhance its effectiveness and efficiency for both Direct as well as Indirect tax.
Mr Koshy played a significant role in several e-Government initiatives, including the Unique ID project, the Expenditure Information Network, the Project PLATINUM for the development of a legal and IT framework for the Ministry of Urban Development's guaranteed land title, the Common Data Repository for the Insurance Sector, the E-Stamping initiative, and the automation of VAT functions in a few Indian states.
Executive Director, ITC Limited
Executive Director, ITC Limited
Sumant Bhargavan was appointed as a Wholetime Director on the Board of ITC Limited effective November 16, 2018. He oversees the Paperboards, Paper and Packaging as well as the Personal Care and Education & Stationery Products Businesses of the Company, and also the Trade Marketing & Distribution ('TM&D') Vertical. Sumant, an alumnus of the National Institute of Technology, Durgapur, joined ITC in January 1986, and has handled a wide range of responsibilities across several businesses.
Prior to his appointment as a Director on the Board of ITC, he was President - FMCG Businesses since April 2016. Earlier, he was the Divisional Chief Executive of the Tobacco Division. He also held additional responsibility of the TM&D Vertical as its Chief Executive for a period of one year from October 2016. He spent his first 19 years with ITC in Manufacturing operations of the Tobacco Division and has worked in four production units as well as at the Head Office. In October 2004, he moved to the Foods Business and set up the Snack Food category under the brand name 'Bingo!'. He has led ITC Infotech India Limited, a wholly owned subsidiary of ITC, as its Managing Director from September 2009 to October 2014. He has also been on the Boards of ITC Infotech's wholly owned subsidiaries in the UK and the USA.
Sumant has also been a Director on the Board of The Tobacco Institute of India. Presently, he serves as a Member of the CII Eastern Region Council. He is also a Director on the Board of Surya Nepal Private Limited, a joint venture subsidiary company of ITC in Nepal, and a Member of the General Committee of The Tollygunge Club Limited.
VP-Product Development, Google Pay
VP-Product Development, Google Pay
Ambarish Kenghe (AK) is responsible for the Google Pay strategy in India, Singapore, Japan and Brazil as
the Product Lead. He is based out of Google's Bangalore office.
Prior to joining Google Pay, AK was the Chief Product Officer for Myntra where he was the catalyst for many
innovations including AI/ML based software for designing fashion. AK joined Myntra from Google,
Mountain View where he played an instrumental role in launching Chromecast, one of the best selling
electronics devices worldwide. He also worked on Google TV during his first stint at Google. He has worked
as a strategy consultant at Bain & Co in San Francisco and as an engineer in high speed switching at Cisco
Systems in San Jose.
AK holds 4 patents, has an MBA from Berkeley, Master's degrees in Computer Science and Engineering
from Purdue University and IIT Kanpur, and Bachelors in Computer Engineering from AMU.
Country Head, Sebamed
Country Head, Sebamed
Shashi Ranjan heads Sebamed in India and is credited with setting up India business and making it one of the fastest growing and profitable FMCG companies across beauty & personal care, baby care and food & nutrition within a few years
He brings nearly 20 years of experience in building and transforming businesses at global consumer goods companies in India, Asia pacific & USA.
Prior to Sebamed, he was with Johnson & Johnson in a range of Country, Regional and Global leadership roles driving profitable growth, building iconic brands and leading diverse teams Earlier, Shashi has worked with top Consulting and Retail firms. He started his career with Government of India, before taking a plunge into corporate life
Shashi is an alumnus of INSEAD France and also serves on the advisory board of leading venture capital firms
Deputy Managing Director, Pidilite Industries
Deputy Managing Director, Pidilite Industries
Sudhanshu Vats is the Deputy Managing Director at Pidilite Industries Limited.
An alumnus of IIM Ahmedabad, he has a career spanning 30 years across the FMCG and Media sectors with a track record of propelling significant business growth and creating long-term value for all stakeholders of the Company.
Sudhanshu Vats was the Managing Director and CEO at EPL Limited. Under his leadership the company grew in double digits in FY 21 despite Covid19 headwinds. His clearly articulated strategy of "Leading the Pack" with Sustainability at its core and well-defined 5 Must Win Battles will help EPL maintain its strong run in the years ahead.
He spent eight years as the MD and Group CEO of Viacom18 Media Private Limited. He profitably grew the company 3X to $600 mn. By building a strong portfolio of Direct to Consumer Digital offerings under Voot brand and strengthening Data Science and Analytics capability, he has future proofed the media company that is admired for its culture, quality of talent and progressive people policies.
He spent about 20 years at Unilever in India in sales, marketing and general management roles. His last role in Unilever was VP Laundry (South Asia) and Global VP – Radiant brand. During his long tenure at Unilever, he shaped many popular household brands, most notably Lipton, Vim, Wheel, Surf, Rin, Lifebuoy and Lux.
During 2004-2005, Sudhanshu worked with BP in India as Vice President Marketing and led the Castrol Master brand re-launch.
He has been the Chairman of the National Media and Entertainment Committee of CII, Vice President of Indian Broadcasting Foundation and Director at Broadcast Audience Research Council. He is on the Board of Tata Play and Advertising Standards Council of India (ASCI). He is also on the Global Advisory Board of the Columbia University, New York.
Sudhanshu is an inspirational leader and mentors a lot of CEOs/ CXOs, many of whom started their career with him. He is a Sub 4 hours marathon runner. Education is his giving space. He serves on the advisory board of a number of NGOs.
Chief Marketing Officer, Nykaa
Chief Marketing Officer, Nykaa
As the Chief Marketing Officer, Shailini is building high performing marketing strategies that are critical to customer acquisition and long-term engagement. Shalini brings with her over 15 years of experience in the beauty industry, marketing and e-commerce, and her deep understanding of consumers spans across the regions of South Asia, Southeast Asia and Europe.
Prior to Nykaa, Shalini has held leadership positions in marketing and business development at L'Oréal India, Hindustan Unilever Limited (HUL) and Britannia.
She holds an MBA in marketing from S.P. Jain Institute of Management & Research and is a graduate in economics.
Vice President – Marketing, Mondelez International
Vice President - Marketing, Mondelez India
Nitin Saini is Vice President - Marketing at Mondelez India Foods Private Ltd and is a member of the India Country Leadership Team.
He started his journey as a management trainee and has been a part of the Mondelēz team for over 19 years. During his tenure, he's worked with Marketing and Sales teams across different portfolios, building experiences across brands, categories, and sales verticals.
Prior to this role, Nitin was in US leading the iconic Oreo brand globally and part of the Global Marketing leadership team. In this time, Oreo saw double digit growth over 3 years and was awarded 'Kantar - Brand of the Decade' award at Cannes in 2022.
He holds an MBA from IIM Calcutta and a bachelor's degree in engineering from IIT, Delhi.
Executive Director-HR, HUL
Executive Director-HR, HUL
Anuradha is a member of the Management Committee of HUL as Executive Director HR and CHRO, Unilever South Asia. She is also a member of Unilever's Global HR Leadership Team.
She passed out of XLRI in 1999 and joined Hindustan Unilever Ltd. as a Management Trainee. Anu spent the first 14 years of her career in HUL. Subsequently, she worked at Unilever's headquarters in London for six years, first as Executive Assistant to the former CHRO, and as Vice President HR, to the Home Care Division globally. She built strong M&A experience as VP HR for Unilever's Prestige business and led the Global Talent Attraction agenda for Unilever.
In 2019, Anuradha was appointed on the Management Committee of HUL. She is a business focused HR leader and under her leadership the organisation is building talent & capabilities that will accelerate HUL's vision to win as an intelligent consumer tech enterprise.
Anu's leadership purpose is "to spark magic between people, passion, and opportunity– for the benefit of the business, of society and for us all. She is passionate about leadership development and is a strong voice advocating for more inclusive businesses and communities.
Anu is the Co-Chair of the FICCI HR Committee and a member of the ETHRWorld Advisory Board.
Anuradha was recognized among India's Most Powerful Women in Business by Business Today in 2020 and was awarded CHRO of the Year in the HR Excellence Awards, 2021.
Group Head-HR, Infosys
Group Head-HR, Infosys
Krishnamurthy Shankar is the Group Head of Human Resource Development at Infosys. In this role, he is responsible for envisioning employee experience and driving the talent and organization strategy.
Shankar has over 30 years of experience and has led HR functions in organizations like Bharti Airtel, Philips, Hindustan Unilever and Unilever. In his wide ranging experience in these organizations, he has facilitated transformation and capability development.
Shankar holds a postgraduate diploma in HR from XLRI, Jamshedpur, India and has received an executive certificate in Strategy and Organization from the Stanford Graduate School of Business, and a doctorate in Business Administration from Aston University.
Shankar is the author of 'Catalyse – Power Up your People Ecosystem', a much acclaimed play book for HR, blogs occasionally on LinkedIn (https://www.linkedin.com/in/krish-shankar-36666a12/), and is passionate about exploring new ideas in HR and organizational development and sharing them. A football enthusiast, he also likes trekking and running.
Partner, Egon Zehnder
Partner, Egon Zehnder
Vivek Khemka is a Senior Partner at Egon Zehnder. He advises Boards on CEO Succession across sectors, with a focus on FMCG, Retail and digital companies in the Asia Pacific region.
Senior Vice President and Head of Human Resources – IndiGo (In Transition)
Senior Vice President and Head of Human Resources – IndiGo (In Transition)
Raj is currently transitioning out of IndiGo, to pursue an exciting opportunity in the technology start-up space. As a key member of IndiGo's Executive Committee, he had responsibility for all aspects of Human Resources including ifly (IndiGo's Learning Academy), CSR and Administration functions. Raj serves as an Independent Non-Executive Director on the Board of HealthCare Global Enterprises Ltd (HCG), India's largest provider of Oncology care and at the forefront of the battle against cancer.
Prior to joining IndiGo in early 2018, Raj had worked at Amazon for over seven years and was lastly their Head of Human Resources (Asia Pacific & Middle East) responsible for International Consumer Business and Global Technology Development Centers in the region. Earlier, Raj was with GE for over ten years across various business and geographies. His last position at GE was Head of HR for GE's Global Research and India Technology Centers. Previously, Raj has held several senior HR leadership positions at Hindustan Unilever, Ford Motor Company and HSBC.
Raj has a Master's in Personnel Management & Industrial Relations from Madras School of Social Work and is a Global Fellow of The Wharton School in Talent Management.
| 10:00 – 10:05 Hrs | Welcome Address |
Mr Sudhir Sitapati Managing Director and CEO, Godrej Consumer Products |
| 10:05 – 10:15 Hrs | Theme Address |
Mr Bharat Puri Managing Director, Pidilite Industries |
| 10:15 – 10:20 Hrs | Closing Remarks |
Ms Indrani Kar Principal Advisor, CII |
In Jan 2020, the perspective on FMCG for the 2020s was a relatively predictable one. The sector was facing changes across the value chain – consumer trends were changing, new competitors were emerging, channel and distribution landscape was dynamic, and the costs were changing but not structurally. Fast forward to Dec 2022, and the FMCG industry context has changed – the size and shape of demand has changed, competition is emerging from (expected and) unexpected players, the media and distribution landscape is converging, and the cost spine has seen extreme volatility.
The presentation will set the context of the broader economy and the FMCG sector, and outline questions for companies to consider and answer
| Speaker: |
Mr Abheek Singhi Managing Director and Senior Partner, Asia- Pacific Leader, Consumer and Retail Practice, Boston Consulting Group (BCG), Mumbai |
Success of FMCG companies in this new era will rely as much on developing new skills as it would on precise leadership and decision making, often with disparate information. Speed and agility are a must to succeed however this needs to translate across all elements of the organization for long term success.
There is no one better to talk about this than a leader who has successfully spearheaded his / her organization through these tumultuous times and can offer learnings on the same.
| Moderator: |
Mr. Bharat Puri Managing Director, Pidilite Industries |
| Speakers: |
Mr Deepak Iyer Managing Director, Mondelez India |
|
Mr Prashant Peres Managing Director - India & South Asia, Kellogg |
|
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Mr Navneet Saluja Area General Manager, Indian Sub-Continent, Haleon |
Consumption of digital/ social content and engagement on social media platforms surged to all-time high during Covid-19. Consumers have become more receptive to new virtual experiences. The future of the metaverse promises to be a realistic 3D digital world where one will be able interact with consumers, sell products, and engage in social experiences. The erstwhile approach of building mass brands could fundamentally change in the future. The need of the hour is to build personalized experiences and interactive engagement for consumers. At the same time, the advent of web 3.0 fundamentally changes with decentralization, block chain and token-based economics – which fundamentally can change not only the way brands communicate and connect with consumers – but also the fundamental business models.
In this session, leaders will talk about the implications of the changing technology landscape on the communication strategy for FMCG companies.
| Moderator: |
Mr Sameer Satpathy Chief Executive - Personal Care, ITC |
| Speakers: |
Mr Shashi Sinha CEO, IPG Megabrands India |
|
Mr Arun Srinivas Director & Head – Ads Business, Meta |
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Mr Shaveen Garg Managing Director & Partner, Boston Consulting Group (BCG) |
The last few years have seen continuous shifts in channel mix and rapidly moved the distribution network from offline to omni-channel. Modern trade emerged 25 years back, e-commerce started becoming more relevant a decade back. Social commerce and online purchase have emerged along with advent of focused D2C brands. While the offline retail channels will remain significant, FMCG companies will have to embrace the ‘multi-channel’ way of life. With the advent of ONDC, many more mid-sized merchants and traders will be integrated into the digital ecosystem – thereby creating a different competitive pressure on FMCG companies. At the same time, it also offers FMCG companies to participate directly as well. Companies will need to move away from a distributor/ traditional trade-led approach and focus on distributors, intermediaries, online and D2C – all at once to catch the consumer where he/she already is.
In this session, we will hear the ONDC perspective – around demystifying ONDC and then discuss with a panel of leaders as to what the potential implications – opportunities and challenges that it opens for different players in the ecosystem.
| Moderator: |
Mr Abheek Singhi Managing Director and Senior Partner, Asia- Pacific Leader, Consumer and Retail Practice, Boston Consulting Group (BCG), Mumbai |
| Speakers: |
Mr T Koshy CEO, ONDC |
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Mr B Sumant Executive Director, ITC |
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Mr Ambarish Kenghe VP-Product Development, Google Pay |
Our industry is all or nothing without the brands and the power they exert however in these evolving times, how can our brands change and continue to enjoy the loyalty and support of consumers. For the legacy, large brands there is a lot to learn from the emerging brands who have managed to scale quickly, while breaking stereotypes (from mass to precision targeting). Similarly, for the new brands, there is enough to learn from the legacy brands on how to stay relevant over decades and pick the right trends/ waves to ride on (along with which ones to let go).
In this session, we will hear from leaders of both these types of brands on what does it take to be relevant and successfully maneuver these uncertain times.
| Moderator: |
Mr Shashi Ranjan Country Head, Sebamed |
| Speakers: |
Mr Sudhanshu Vats Deputy Managing Director, Pidilite Industries |
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Ms Shalini Raghavan Group CMO, Nykaa |
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Mr Nitin Saini Vice President – Marketing, Mondelez India |
The pandemic has been a game changer on organization front. Work from home has emerged as the new normal which allows people to work while getting to spend time with their families. While companies are trying to strike a balance through hybrid working models, retaining talent will demand more than that. Redesigning workspaces and reinventing talent management strategies that give flexibility, ownership, and growth will be needed. Multiple tech and D2C startups which provide high ownership and growth in a flexible working environment are emerging as a new competitor set for FMCGs. Preserving the right combination of skills and giving people the right set of motivation in an organization is the need of the hour.
In this session, we will hear perspectives on managing talent in the post-pandemic era of “new ways of working” and building a talent pipeline with the right skills for the future
| Moderator: |
Mr Deepak Iyer Co-Chairman, CII National Committee on FMCG & Managing Director, Mondelez India |
| Speakers: |
Ms Anuradha Razdan Executive Director-HR, HUL |
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Mr Kris Shankar Group Head-HR, Infosys |
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Mr Vivek Khemka Partner, Egon Zehnder |
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Mr Raj Raghavan Senior Vice President - HR, IndiGo |
| Mr Deepak Iyer Co-Chairman, CII National Committee on FMCG & Managing Director, Mondelez India |
